Introduction
 

Agriculture throughout the world is posing the biggest threat to the environment. Lack of sustainable agriculture is harming the environment in many ways such as excessive use of water for irrigation, soil salinity, biodiversity loss through dam building, leaching of pesticide into the underground aquifers and adverse health impacts on the farming communities. WWF-P is working to optimize the use of pesticides and fertilizer in agriculture, level the irrigated land in low cost, use of organic product in order to reduce reliance on pesticides and fertilizer. The main objective of the organization is to achieve the true sustainability with the help of farm efficiency and productivity along with protecting the environment and its natural resources by promoting better management practices (BMPs) through One Village One Facilitator approach. The Better Management Practices (BMPs) program of WWF means an activity in agriculture that is beneficial to farmers socially, economically and environmental includes BMPs. For promoting BMPs for Cotton crop WWF-P has adopted One Village One Facilitator (OVOF) approach which gives confidence to the farmer’s community to take sustainable actions for improvement in agriculture.